Posi+ivo. Camilo Rojas

Posi+ivo. Camilo Rojas

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Posi+ivo was created to target mainly young people and create awareness about the worldwide
issue of STDs, which does not discriminate between race, ethnicity, gender or nationality.
This project was created to be showcase in the traveling exhibit MTV Teen Age Clicks
that explores the behavior and habits of todays youth.
The exhibition visited 4 countries (México, Argentina, Brasil, USA).

More than 2,800 condoms were placed on a 22×90 canvas. The black condoms,
which surround the word positivo, represent death and the negative aspects of this issue.
The red condoms, which spell the word positivo, represent love, help, blood and the
positive aspect of the problem.

I decided to create this piece with the word Posi+ivo to capture, first, the positivism of
all young people regardless of their backgrounds. Second, condoms reflect safety or
the lack of it. Posi+ivo can be seen from two different perspectives, either a positive
attitude towards a sexually active life; where people are aware of the risks of unsafe sex.
Also, this piece can reflect the result of a positive test, where, even though a person
has become infected with an STD, they still keep a positive attitude towards life.

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Portafolio

Posi+ivo. Camilo Rojas